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RR Donnelley Showcases Direct Marketing Solutions at &THEN

Will highlight communications solutions at Direct Marketing Association’s annual event.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

R. R. Donnelley & Sons Company will showcase its suite of data-driven multichannel communication services designed to enable customers to transform everyday consumers into lifelong customers at &THEN, the Direct Marketing Association’s annual event, Oct. 16-18 at the Los Angeles Convention Center in Los Angeles, CA.
 
RR Donnelley’s booth will highlight its suite of multichannel solutions to create data-driven communications by combining email, print, web, and video in exciting and cost-effective ways. From personalized direct mail to email, variable video, and augmented reality, RR Donnelley offers unique capabilities that synchronize and optimize communications across virtually every channel.
 
“Today’s consumers expect personalized, high-touch experiences at every turn,” said Dan Knotts, RR Donnelley’s CEO. “We provide integrated data-driven communications, in both print and digital, creating endless possibilities to deliver the right message, to the right audience, in the right format, through the right channels and at the right time to create highly relevant campaigns that improve results for our customers.”

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